When someone invites you out for Big Macs and Quarter Pounders with Cheese, they mean business. It’s not just a meal. It’s a convention of beef eating. It’s a challenge. It’s BurgerCon! And it rocks like 1988.

Pre-roll video and banner ads encourage users to throw down the gauntlet and plan their own BurgerCon. The advertising also drives them to a website where they’ll find instructions and an animated, ready-to-use invitation.