LensCrafters LensCrafters Site
Nerds no more. LensCrafters was tired of glasses being refilled like medical prescriptions. Our mission was to make eyewear positioned as a fashion accessory and our online marketing took them straight to the runway.
A face-shape selector and personality quiz were added to ease consumers through the eyewear buying a process – a
potential barrier. And fashion trend reports were updated on a regular basis to highlight LensCrafters attention
to the fashion arena. The online makeover definitely made for an eye opening experience:
pages-per-visit increased 48% and time spent per visit
increased by 30%.
