Our objective was to help moms believe that McDonald's serves quality food they can feel good about eating with their kids.

Our solution was to capture moms' hearts, minds, and trust with creative featuring the most honest and engaging spokespeople in the world -- kids.

We asked children to give us their own unbiased opinions on good food and nutrition. Their responses were both funny and real, providing entertainment as well as emotional appeal, while moms learned about the wholesome choices in Happy Meals.

The result? Happy Kids. Happy Moms. Happy Meals.

Our video ads ran on iVillage, About.com, and Nickelodeon.com. These sites see high volumes of traffic from moms and kids. Click-through rates for the online banners were three times the food industry benchmark. The average user spent nearly 4 minutes on the landing page – the highest interaction on mcdonald’s.com for 2007!