Our task: To find a way to talk to young adults about various types of auto insurance coverage. A scintillating topic, right? Well, it is when you converse in the mayhem-fueled cinematic language of toy car pileups, alien attacks and exploding volcanoes.

State Farm’s series of NowWhat Driving School videos are an ingenious mix of live action and stop motion, done with a nod to ‘50s educational films. Serious topics like liability and collision are conveyed with a wink and a nudge, and a disemboweled teddy bear or two.

The videos successfully tweaked State Farm’s brand perception and were featured on the award-winning NowWhat.com, shared virally on YouTube, and available directly in rich media ads.

For any issues, please contact: Mary Foxgrover by phone at +1 312 552 5518 or by email.