In the burger category, the trend is to dress them up. Mushroom and swiss, avocado and goat cheese, triple patties. But since its beginning, the Quarter Pounder with Cheese has never succumbed. That shows character. Because the Quarter Pounder with Cheese is entirely confident in its beefy cheesiness. In this campaign, we used a variety of different media to give the Quarter Pounder with Cheese that confident personality it deserves.