When it comes to choosing a paint color, we usually find our inspiration from nature. When it comes to creating a promotional website to promote Lowe’s Valspar paint, our inspiration came from the same place. Users were asked to upload photos that were a color inspiration to them and they could win a $25K room makeover. Once uploaded, they could pick the color from the photo, submit it, and it was categorized into 64 color hues. Users could then become inspired by browsing other photo submissions.